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NAP Consistency

NAP Audit: Your Business, Consistent Across the Web

A wrong detail in a secondary directory can be quietly holding back your Map Pack ranking. Find out exactly where, and fix it.

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The local SEO signal almost nobody checks

Google uses over 200 signals to rank local businesses. One of the most overlooked: NAP (Name, Address, Phone) consistency across external directories. If Yelp says one thing, Yellow Pages another, and your own website something different, Google loses trust in your listing and penalizes you in the Map Pack.

NAP Audit · Smith & Associates · New YorkScanning 0/8
DirectoryPhone foundNAP Status

What you get with NAP Audit

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18 directories analyzed

Yelp, TripAdvisor, Facebook, Yellow Pages, BBB, Manta, MapQuest, HERE Maps and more — in one click.

Consistency score 0–100

One clear number: how many directories list you, how many have incorrect data, and how many don't even know you exist.

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Citation opportunities

Detect which key directories you're not listed in. Each new citation is one more local signal for Google.

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Audit history

Save each audit result to track your progress month by month and show real improvement to clients.

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Client-ready reports

Export your audit results as PDF or Excel, ready to present without extra work.

Included in every plan

No add-ons, no extra charges: NAP Audit is included in Basic, Pro and Ultra.

Frequently asked questions about NAP Audit

NAP stands for Name, Address and Phone. Google uses over 200 signals to rank local businesses, and one of the most overlooked is the consistency of these details across external directories: if Yelp says one thing, Yellow Pages another, and your website something different, Google loses trust in your listing and penalizes you in the Map Pack.

We analyze 18 directories in one click: Yelp, TripAdvisor, Facebook, Yellow Pages, BBB, Manta, MapQuest, HERE Maps and more. For each one, we check whether your details match your primary listing.

It's a 0–100 number that summarizes how many directories list you, how many have incorrect data, and how many don't even know you exist. It's the fastest way to know if your NAP is a problem or a strength for your local SEO.

No. NAP Audit is included in every RANKU plan (Basic, Pro and Ultra), with no add-ons or extra charges.

Ready to see if your NAP is costing you customers?

14-day free trial. No commitment.

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